#Blood money movie rating movie#
“We almost always know what rating a movie will get when we make decisions on budgets and green lighting movies,” said Chris Aronson, president of domestic distribution at Twentieth Century Fox. The rating a film receives is rarely a surprise to the studio that submits it to the MPAA, Between 700 and 800 movies are rated each year, and typically fewer than a dozen are appealed. Movies rated R returned about $42 million at the box office on average last year, while the average haul of PG ($82 million) and PG-13 movies ($79 million) was roughly double that. But an R-rated movie, which requires an adult to accompany anyone under 17, has a necessarily smaller potential audience.Īlso Read: ‘Fifty Shades of Grey’ Shatters Sales Record for R-Rated Movies at Fandango It’s a numbers game. Young and older men and women - “all four quadrants” as they’re known in the industry - can attend a G, PG or PG-13 movie. Giving parents the tools they need is what it’s all about, she said.īut ratings have an undeniable impact on how many tickets a movie sells. It shouldn’t matter to the parents if a film will or won’t make any money,” Joan Graves, chairwoman of the ratings board, told TheWrap Tuesday. “One of the things we’re careful not to pay any attention to is money. The board makes its decisions on the basis of graphic sex or violence, drug use and dark themes without regard to box office impact.
The ratings are issued by the Motion Picture Association of America’s (MPAA) Classification and Rating Administration prior to a movie’s release to provide parents with guidelines as they decide what films their children should see. As for the remaining two classifications, just two movies rolled out with a G rating and none with an NC-17 tag were released last year.Īlso Read: Despite RealD’s Struggles, 3D Is About to Go Boom
That’s according to an informal survey by TheWrap of the relationship between ratings and box office, which also revealed that films rated R delivered about half of what the two aforementioned categories did at the box office. Movies with PG-13 ratings like “The Hunger Games Mockingjay” and “Guardians of the Galaxy were by far the biggest moneymakers for Hollywood last year, but films with PG ratings such as “Maleficent” and “The LEGO Movie” on average delivered more bang for the buck.
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